Ross 308

The Ross 308 satisfies the demands of customers who require a bird that performs consistently well and has the versatility to meet a broad range of end product requirements. The Ross 308 breeder produces a high number of eggs combined with good hatchability to optimize chick cost in situations where broiler performance is important.

The Ross 308 is recognized globally as a broiler that will give consistent performance in the broiler house. Integrated and independent producers value the growth rate, feed efficiency and robust performance of the Ross 308.

The Ross 308 is available as a fast or slow-feathering bird.

The performance objectives included here are reflective of the economic drivers and stocking densities typical of parent stock production operations within Europe which influence flock cycle planning and management techniques. This typically involves adopting a breeder management strategy which provides first light stimulation at or before 21 weeks of age (up to 146 days of age), which differs to the strategy recommended in other regions of the world.

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