Event to tout theme, “Our bird, your business – future success”
EDINBURGH, Scotland. – The Aviagen® Arbor Acres® team looks forward to welcoming distributors and customers from the Middle East, Africa (MEA), Asia and Russia to Dubai during Oct. 21-25 to celebrate 85 years of the Arbor Acres brand.
Close to 120 guests will observe this important milestone and explore the event theme, “Our bird, your business – future success.” The slogan captures the Arbor Acres mission to strengthen the leadership of distributors and customers in their regions, advancing the brand and its future in the industry. The Arbor Acres team will also pay special tribute to dedicated customers of 15 years or more.
The highlight will be the networking and relationship-building among attendees and their hosts, sharing their unique experiences and ideas for future success.
“The Arbor Acres 85th anniversary provides an ideal moment to celebrate what got the brand to this point, as well as how, together, we can ensure future success. Our agenda will include a reflection of the dedication and innovation that has made Arbor Acres successful, the investment and progress in performance by the R&D breeding program, market trends and opportunities – all elements that work together to strengthen Arbor Acres in the decades ahead,” commented Michael Garden, business manager, Aviagen, TMEA.
Khalil Nassar, Arbor Acres international commercial manager, MEA, echoes Michael’s viewpoint on the brand’s strength and position for future accomplishments. “The key to our brand success over the past 85 years has been the influence of our distributors and customers in their local markets, together with Aviagen’s commitment to research and development, yielding annual genetic improvements in performance, quality and welfare. This winning combination will secure our market stronghold for years to come.”
“All members of the Arbor Acres team look forward to events like the 85hthanniversary to enjoy the excellent opportunity to host and spend time with our customers in a great destination like Dubai. It provides a unique chance to communicate and continue to strengthen our relationships and understanding of our customers. We have all benefited from the trust and loyalty that has been created with the Arbor Acres brand and we look forward to the continued investment and customer commitment that is key to the future success of Arbor Acres,” commented Marc Baribault, vice president, Arbor Acres, Asia.