Aviagen experts address customers from Portugal, Spain and Morocco on broiler breeder production, poultry economics
BARCELONA, Spain – Aviagen® S.A.U. hosted a two-day seminar for its customers on June 21 and 22 in Barcelona. The seminar was organized to celebrate 60 years of Ross®, the market leader in Spain, Portugal and Morocco.
More than 80 percent of the company’s customers from the Iberian Peninsula market attended the seminar, which was opened by Aviagen S.A.U. General Manager Sergio Illán.
The seminar focused on aspects of breeder and broiler production and also addressed the economics behind the poultry industry. Aviagen experts and guest speakers shared their knowledge on a number of key management strategies, nutrition, R &D and gut microbiology (view the summary video of the event).
César Dominguez, a private consultant, and Susana Mas from the ESADE Business School provided informative presentations on leadership and productivity and how to build a proper profit and loss account.
Attendees enjoyed a culinary social event in the form of a master chef contest where they were tasked with preparing recipes from several countries around the world.
This seminar was a celebration of 60 years of the Ross brand, which has been so important to our customers. Ross has been in the region since 1985 and has grown to become the brand of choice,” said Illán. “We organized the event to demonstrate a long-term commitment to our customers and to update them on different aspects of the business. It is important that we continue to support our customers, helping them improve the efficiency of their stock and prepare for any future challenges.”