Ross 708

The Ross 708 parent stock has been developed to maximize breeder performance without compromising the efficiency of meat production. High meat yielding birds require emphasis to be placed on the improvement of key traits. As feed is the largest single cost component in the production of chicken meat, maintaining feed conversion efficiency is of paramount importance particularly where broilers are grown to heavy weights.

Where integrated poultry companies could previously maintain plant efficiencies through processing 'general purpose' birds (for sale as whole birds, cut up and some deboning) the increasing demand for boneless meat places greater emphasis on maximizing meat yield.

The performance objectives included here are reflective of the economic drivers and stocking densities typical of parent stock production operations within Europe which influence flock cycle planning and management techniques. This typically involves adopting a breeder management strategy which provides first light stimulation at or before 21 weeks of age (up to 146 days of age), which differs to the strategy recommended in other regions of the world.

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